The Bachelor of Vocation (B.Voc) in Event Management and Public Relations is a specialized program that blends practical training with theoretical knowledge to prepare students for dynamic careers in event planning, management, and communication. Designed to address the growing demand for skilled professionals in these fields, the course emphasizes hands-on learning and industry exposure.
Students gain expertise in planning, organizing, and executing various events, from corporate conferences and cultural festivals to weddings and product launches. The curriculum also covers critical aspects of public relations, including media communication, brand building, crisis management, and stakeholder engagement.
Core subjects include event planning, logistics, budgeting, marketing strategies, and the use of technology in event management. Public relations modules focus on crafting compelling narratives, developing PR campaigns, and maintaining positive relationships with the media and the public.
A strong emphasis on internships, live projects, and collaborations with industry professionals ensures that graduates are job-ready. Career opportunities include roles like Event Manager, PR Specialist, Brand Manager, and Corporate Communications Executive.
The B.Voc program is ideal for creative individuals with strong organizational and communication skills, offering a pathway to success in the fast-paced and ever-evolving industries of events and public relations.
Career Profiles
- Event Manager
- Public Relations Specialist
- Brand Manager
- Corporate Communications Executive
- Event Planner
- Social Media Manager
- Marketing Coordinator
- Sponsorship Manager
- Media Relations Officer
- Conference Coordinator
- Wedding Planner
- Exhibition Organizer
- Campaign Manager
- Fundraising Coordinator
- Entertainment Manager